.YOU MAY certainly not understand it, however various fonts elicit various emotions. Serif fonts, along with small strokes in the end of characters, are frequently found in publications as well as papers. They appear credible and reliable. Sans serif font styles, which are plain, can easily seem modern and also casual. Graphic uniformity offers viewers a sense that they recognize where they stand it aids to construct rely on. When it comes to The Economist, it sets the hue for our journalism.